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What’s the Difference Between Business Intelligence and Business Analytics?

Sisense

The sheer quantity and scope of data produced and stored by your company can make it incredibly hard to peer through the number-fog to pick out the details you need. This is where Business Analytics (BA) and Business Intelligence (BI) come in: both provide methods and tools for handling and making sense of the data at your disposal.

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What is business intelligence? Transforming data into business insights

CIO Business Intelligence

The potential use cases for BI extend beyond the typical business performance metrics of improved sales and reduced costs. BI vendors Tableau and G2 also offer concrete examples of how organizations might put business intelligence tools to use: A co-op organization could use BI to keep track of member acquisition and retention.