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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. The discipline is a key facet of the business analyst role. Business analytics techniques.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

The data science lifecycle Data science is iterative, meaning data scientists form hypotheses and experiment to see if a desired outcome can be achieved using available data. Diagnostic analytics: Diagnostic analytics helps pinpoint the reason an event occurred.