Business Analytics Data Warehouse Descriptive Analytics Sales 
IBM Big Data Hub
SEPTEMBER 19, 2023
Descriptive analytics: Descriptive analytics evaluates the quantities and qualities of a dataset. A content streaming provider will often use descriptive analytics to understand how many subscribers it has lost or gained over a given period and what content is being watched.
CIO Business Intelligence
JANUARY 20, 2023
Improved employee satisfaction: Providing business users access to data without having to contact analysts or IT can reduce friction, increase productivity, and facilitate faster results. Increased competitive advantage: A sound BI strategy can help businesses monitor their changing market and anticipate customer needs.
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