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Analytics Insights and Careers at the Speed of Data

Rocket-Powered Data Science

The vast scope of this digital transformation in dynamic business insights discovery from entities, events, and behaviors is on a scale that is almost incomprehensible. Traditional business analytics approaches (on laptops, in the cloud, or with static datasets) will not keep up with this growing tidal wave of dynamic data.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI). Data analytics vs. business analytics.