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Predictive Analytics: 4 Primary Aspects of Predictive Analytics

Smart Data Collective

Predictive analytics, sometimes referred to as big data analytics, relies on aspects of data mining as well as algorithms to develop predictive models. These predictive models can be used by enterprise marketers to more effectively develop predictions of future user behaviors based on the sourced historical data.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

To generate accurate probabilities of future behavior, predictive analytics combine historical data from any number of applications with statistical algorithms. The credit scores generated by the predictive model are then used to approve or deny credit cards or loans to customers. Accounts in use.