Prevent Customer Churn: Customer Retention in the Transition to Microsoft D365 F&SCM
Jet Global
JANUARY 15, 2021
These benefits come with a caveat, however. In this respect, we often hear references to “switching costs” and “stickiness.” When the cost of switching to a new product is high, customers tend to remain where they are. Ultimately, though, switching costs are not so much about absolute numbers as they are about relative costs.
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