Customer Analytics Data Architecture Interactive Prescriptive Analytics 
AWS Big Data
MARCH 26, 2024
Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.
Jet Global
MAY 1, 2023
This is in contrast to traditional BI, which extracts insight from data outside of the app. As rich, data-driven user experiences are increasingly intertwined with our daily lives, end users are demanding new standards for how they interact with their business data. Yes—but basic dashboards won’t be enough.
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