AWS Big Data

MARCH 26, 2024

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Cloudera

OCTOBER 7, 2021

Those decentralization efforts appeared under different monikers through time, e.g., data marts versus data warehousing implementations (a popular architectural debate in the era of structured data) then enterprise-wide data lakes versus smaller, typically BU-Specific, “data ponds”.

Metadata 123

Metadata Cost-Benefit Enterprise Interactive 123

Cloudera

OCTOBER 30, 2018

While these types of systems are critical for managing internal operational processes, they are typically not effective for consolidating customer information at the rapid pace of business change. Structured data from operational data stores now provides a small slice of the overall data needed to improve customer experience.

Unstructured Data 42

Unstructured Data Data Lake Machine Learning Interactive 42