Customer Analytics, Data Strategy and Modeling

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

BizAcuity

MAY 24, 2022

Without a well-thought of data strategy and framework in place, the cloud strategy could prove to be more expensive than it has to be. To try and test the platforms in accordance with data strategy and governance. Medium and large enterprises could benefit from integrating all their data on the cloud.

Data-driven

Data-driven Cost-Benefit Digital Transformation Strategy

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

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