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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data. Users interested in visual exploration can do so using AWS Glue DataBrew.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Overview: Data science vs data analytics Think of data science as the overarching umbrella that covers a wide range of tasks performed to find patterns in large datasets, structure data for use, train machine learning models and develop artificial intelligence (AI) applications.