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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI).

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What Is Embedded Analytics?

Jet Global

Leading research and consultancy company, Gartner describes the path that businesses take as they move to higher levels: Descriptive Analytics: Describe what happened (e.g., Diagnostic Analytics: No longer just describing. Predictive Analytics: If x, then y (e.g., sales went up, and here’s a chart depicting that trend).