IBM Big Data Hub

SEPTEMBER 19, 2023

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

Data Science 84

Data Science Data Analytics Prescriptive Analytics Analytics 84

Rocket-Powered Data Science

OCTOBER 6, 2023

Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales? Which pricing strategies lead to the best business revenue? Now that we have described predictive and prescriptive analytics in detail, what is there left?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

datapine

JANUARY 31, 2022

BI users analyze and present data in the form of dashboards and various types of reports to visualize complex information in an easier, more approachable way. Business intelligence can also be referred to as “descriptive analytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214