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Citizen Data Scientists Are Key. So Is the Solution They Use.

Smarten

World-renowned technology analysis firm Gartner defines the role this way, ‘A citizen data scientist is a person who creates or generates models that leverage predictive or prescriptive analytics, but whose primary job function is outside of the field of statistics and analytics. ‘If

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. Predictive analytics is often considered a type of “advanced analytics,” and frequently depends on machine learning and/or deep learning.