Data Science KDD Metrics Modeling 
Data Science 101
OCTOBER 31, 2019
This data alone does not make any sense unless it’s identified to be related in some pattern. Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). The choice of these metrics depends on the nature of the problem.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.
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