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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

There are other dimensions of analytics that tend to focus on hindsight for business reporting and causal analysis – these are descriptive and diagnostic analytics, respectively, which are primarily reactive applications, mostly explanatory and investigatory, not necessarily actionable.

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Incorporating Artificial Intelligence for Businesses : The Modern Approach to Data Analytics

BizAcuity

85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: Not just banking and financial services, but many organizations use big data and AI to forecast revenue, exchange rates, cryptocurrencies and certain macroeconomic variables for hedging purposes and risk management.