We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.

Industry expert Scott Sehlhorst will:

  • Introduce a taxonomy for user goals with real world examples
  • Present the Onion Diagram, a tool for contextualizing task-level goals
  • Illustrate how customer journey maps capture activity-level and task-level goals
  • Demonstrate the best approach to selection and prioritization of user-goals to address
  • Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs

📅 June 6, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT


Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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