Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
This is essentially the same as finding a truly useful objective to optimize. Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. Depending on the average ad quality the different cohorts are exposed to, their willingness to interact with our ads changes over time.
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