Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
A/B testing is used widely in information technology companies to guide product development and improvements. Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. In this blog post, we summarize that paper and refer you to it for details. 2] Ron Kohavi, Randal M.
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