To Balance or Not to Balance?
The Unofficial Google Data Science Blog
JUNE 30, 2016
A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. This algorithm is implemented in the SuperLearner R package (Polley & van der Laan, 2014). This is often referred to as the positivity assumption.
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