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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation.

Marketing 121
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Speed up queries with the cost-based optimizer in Amazon Athena

AWS Big Data

Starting today, the Athena SQL engine uses a cost-based optimizer (CBO), a new feature that uses table and column statistics stored in the AWS Glue Data Catalog as part of the table’s metadata. By using these statistics, CBO improves query run plans and boosts the performance of queries run in Athena.

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Data science vs. machine learning: What’s the difference?

IBM Big Data Hub

It uses advanced tools to look at raw data, gather a data set, process it, and develop insights to create meaning. Areas making up the data science field include mining, statistics, data analytics, data modeling, machine learning modeling and programming.

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Self-Service BI vs Traditional BI: What’s Next?

Alation

As Business Objects founder Bernard Liautaud notes in e-Business Intelligence: Turning Information Into Knowledge Into Profit (McGraw-Hill, 2001), the lack of ad hoc data access causes IT staff to drown in requests. Slow requirements led technology leaders to demand proactive business intelligence.

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Themes and Conferences per Pacoid, Episode 5

Domino Data Lab

This is especially the case in data science; most enterprise organizations simply cannot hire enough of the data analytics talent they need therefore, so much of these staffing needs must be filled by current employees. They use data infrastructure at work. NASA persistently misspells Jupyter. That’s no problem.

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Themes and Conferences per Pacoid, Episode 12

Domino Data Lab

Consider the following timeline: 2001 – Physics grad students are getting hired in quantity by hedge funds to work on Wall St. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. 2018 – Global reckoning about data governance, aka “Oops!