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15 Ways to Use ChatGPT for Marketing

Analytics Vidhya

Marketing is a very dynamic sector where one really struggles to stay ahead of the curve. ChatGPT can be your ticket to success, a gift of technology in today’s fast-paced, […] The post 15 Ways to Use ChatGPT for Marketing appeared first on Analytics Vidhya. Maintaining success is as crucial as attaining it.

Marketing 288
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Top 14 Marketing Analytics Tools for Data-Driven Marketers

Analytics Vidhya

What would a marketer do to achieve a better position in the market? Insightful metrics allow marketers to identify what works and what does not. ‘Monitor’ and ‘Compare’. These two actions help acknowledge the actual outcomes of efforts to boost businesses.

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How is AI Changing the Forex Market in 2023?

Analytics Vidhya

Introduction The forex market refers to the market of currency exchange at the global level. Artificial intelligence (AI) has played a key role in the advancement of the forex market. In 2023, traders can easily access financial data and historical information about the trading market with a superior security system.

Marketing 268
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How to Use Data Science for Marketing?

Analytics Vidhya

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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Mobile Analytics Buyers Guide: Market Observations

David Menninger's Analyst Perspectives

The 2023 Ventana Research Buyers Guide for Mobile Analytics research enables me to provide observations about how the market has advanced.

Analytics 254
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Embedded Analytics Buyers Guide: Market Observations

David Menninger's Analyst Perspectives

The 2023 Ventana Research Buyers Guide for Embedded Analytics research enables me to provide observations about how the market has advanced.

Analytics 259
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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4 Approaches to Data Analytics

Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next? You’ll learn: The evolution of business intelligence. 4 common approaches to analytics for your application. The pros and cons for each option.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.