Expert insights. Personalized for you.
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers. MORE
For manufacturing , distribution and retail businesses to succeed in today’s competitive market, data analytics has to be in the hands of all business users, from sales and marketing, to operations and logistics. Everyone needs data. MORE
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety. MORE
It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general. MORE
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration. MORE
The future of data analytics for mid-market managers is bright because data is now accessible to all. The concept of data democratization is not new, and it’s not unlike other technological advances that have followed similar paths, including the role of the Internet and mobile devices. MORE
Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. MORE
While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Advertising is the concept of creating awareness about a brand, product, or event. MORE
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today. MORE
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. MORE
There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing. MORE
The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. MORE
One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. Knowledge gaps limit the effectiveness of AI in marketing. MORE
The market size for artificial intelligence technology is expected to reach $190.6 One of the biggest ways that AI is changing the future of business is by improving the effectiveness of online marketing. Growing Range of Applications of Artificial Intelligence in Online Marketing. MORE
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times. MORE
Few industries have been as beset by tumultuous change as the marketing sector, and that’s not about to change anytime soon. Marketing companies are constantly pivoting to whichever innovation will give them a leg up over the competition, and a slew of recent developments indicates that most of these companies will be making another big change sooner rather than later. MORE
Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. MORE
One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing. MORE
And it is no secret that this technology is revolutionizing the marketing niche. Thanks to the rapid growth in technology, marketing has seen different improvements. Machine learning is an application of artificial intelligence. MORE
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics. MORE
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions. MORE
This article is about Market Basket Analysis & the Apriori algorithm that works behind it. 2019 Dec Tutorials, Overviews Apriori Association Rules Data Mining Python MORE
Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested. MORE
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. MORE
Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. MORE
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor. MORE
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology. MORE
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing? MORE
Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica. MORE
In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy. MORE
One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. Bizune said that there plenty of benefits of big data in the email marketing profession. MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!), MORE
When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience. MORE
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market. MORE
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time. MORE
In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs MORE
186 It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing MORE
Marketing Related Topics Dataiku
MAY 13, 2019
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.
DataFloq
AUGUST 26, 2019
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more.
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Smart Data Collective
MAY 28, 2019
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?
DataFloq
MARCH 3, 2020
While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Advertising is the concept of creating awareness about a brand, product, or event.
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
KDnuggets
DECEMBER 24, 2019
This article is about Market Basket Analysis & the Apriori algorithm that works behind it. 2019 Dec Tutorials, Overviews Apriori Association Rules Data Mining Python
TDAN
DECEMBER 3, 2019
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.
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DataFloq
MAY 22, 2019
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.
Phocas
OCTOBER 8, 2019
In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs
DataFloq
MARCH 24, 2020
Few industries have been as beset by tumultuous change as the marketing sector, and that’s not about to change anytime soon. Marketing companies are constantly pivoting to whichever innovation will give them a leg up over the competition, and a slew of recent developments indicates that most of these companies will be making another big change sooner rather than later.
Smart Data Collective
MARCH 17, 2020
One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. Bizune said that there plenty of benefits of big data in the email marketing profession.
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The 3rd annual Dresner 2019 Wisdom of Crowds® Data Catalog Market Study explores the strong link between data catalogs and successful BI usage. Learn about the core set of capabilities that make data catalogs critical for self-service analytics.
DataFloq
MARCH 19, 2020
Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested.
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DataFloq
APRIL 23, 2019
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.
DataFloq
FEBRUARY 26, 2020
One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. Knowledge gaps limit the effectiveness of AI in marketing.
Phocas
JULY 2, 2019
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.
Phocas
FEBRUARY 27, 2020
The future of data analytics for mid-market managers is bright because data is now accessible to all. The concept of data democratization is not new, and it’s not unlike other technological advances that have followed similar paths, including the role of the Internet and mobile devices.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!
Smart Data Collective
NOVEMBER 26, 2019
There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing.
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.
Phocas
FEBRUARY 6, 2020
For manufacturing , distribution and retail businesses to succeed in today’s competitive market, data analytics has to be in the hands of all business users, from sales and marketing, to operations and logistics. Everyone needs data.
Corinium
MAY 22, 2019
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.
Advertiser: Jinfonet
Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.
Smart Data Collective
NOVEMBER 12, 2019
Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing.
Smart Data Collective
OCTOBER 3, 2019
One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing.
Phocas
OCTOBER 27, 2019
When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience.
Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.
TDAN
MAY 14, 2019
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.
Smart Data Collective
SEPTEMBER 26, 2019
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market.
datapine
APRIL 10, 2019
It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing
Smart Data Collective
SEPTEMBER 13, 2019
Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.
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Expert advice for SMBs to help drive the right results, including: principles to making good decisions quickly, why you need leading and lagging indicators to improve your odds of success, and how to use interlocking KPIs to improve company alignment.
Smart Data Collective
MAY 22, 2019
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),
Smart Data Collective
JULY 16, 2019
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time.
Smart Data Collective
SEPTEMBER 12, 2019
Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already.
David Menninger's Analyst Perspectives
APRIL 15, 2019
The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.
DataFloq
AUGUST 6, 2019
It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general.
Smart Data Collective
DECEMBER 23, 2019
The market size for artificial intelligence technology is expected to reach $190.6 One of the biggest ways that AI is changing the future of business is by improving the effectiveness of online marketing. Growing Range of Applications of Artificial Intelligence in Online Marketing.
DataFloq
SEPTEMBER 26, 2019
And it is no secret that this technology is revolutionizing the marketing niche. Thanks to the rapid growth in technology, marketing has seen different improvements. Machine learning is an application of artificial intelligence.
Smart Data Collective
AUGUST 29, 2019
In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today.
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