Expert insights. Personalized for you.
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers. MORE
The BRIDGEi2i Market Impact Monitor is a data-driven interactive dashboard to understand Stock Movements in a post-Covid19 market. MORE
For manufacturing , distribution and retail businesses to succeed in today’s competitive market, data analytics has to be in the hands of all business users, from sales and marketing, to operations and logistics. Everyone needs data. MORE
With the advent of modern technologies, digital marketing has become an essential part of most of the business and startups. But if you are determined enough to make your E-business flourish and take it to newer heights, then digital marketing is essential to make your dream come true. MORE
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety. MORE
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration. MORE
A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 billion by 2025 (Verified Market Research). MORE
The future of data analytics for mid-market managers is bright because data is now accessible to all. The concept of data democratization is not new, and it’s not unlike other technological advances that have followed similar paths, including the role of the Internet and mobile devices. MORE
Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. MORE
While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Advertising is the concept of creating awareness about a brand, product, or event. MORE
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019. MORE
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. MORE
The market for affiliate marketing is expected to reach $8.2 The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. AI is the Key to Driving Growth in Affiliate Marketing. MORE
There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing. MORE
One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. Knowledge gaps limit the effectiveness of AI in marketing. MORE
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times. MORE
One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing. MORE
Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. MORE
Why is Customer Experience the New Marketing. Introducing customer experience into your marketing strategy has various implications. Strategy?Many Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses. MORE
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics. MORE
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions. MORE
When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. Benefits of AI Marketing. AI is the only form of marketing that categorizes customers as intelligent beings. MORE
This article is about Market Basket Analysis & the Apriori algorithm that works behind it. 2019 Dec Tutorials, Overviews Apriori Association Rules Data Mining Python MORE
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. MORE
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor. MORE
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology. MORE
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing? MORE
Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica. MORE
With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data. MORE
One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. Bizune said that there plenty of benefits of big data in the email marketing profession. MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!), MORE
When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience. MORE
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market. MORE
In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs MORE
166 It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing MORE
Marketing Related Topics Dataiku
MAY 13, 2019
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.
DataFloq
JUNE 24, 2020
A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 billion by 2025 (Verified Market Research).
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DataFloq
MAY 27, 2020
look at how AI is changing the marketing landscape in 2020.1.
DataFloq
APRIL 26, 2020
With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
bridgei2i
JULY 8, 2020
The BRIDGEi2i Market Impact Monitor is a data-driven interactive dashboard to understand Stock Movements in a post-Covid19 market.
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.
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Smart Data Collective
MAY 28, 2019
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?
TDAN
DECEMBER 3, 2019
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.
DataFloq
AUGUST 26, 2019
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more.
Smart Data Collective
OCTOBER 3, 2019
One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
KDnuggets
DECEMBER 24, 2019
This article is about Market Basket Analysis & the Apriori algorithm that works behind it. 2019 Dec Tutorials, Overviews Apriori Association Rules Data Mining Python
|
datapine
FEBRUARY 4, 2020
Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results.
DataFloq
MARCH 3, 2020
While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Advertising is the concept of creating awareness about a brand, product, or event.
Phocas
FEBRUARY 6, 2020
For manufacturing , distribution and retail businesses to succeed in today’s competitive market, data analytics has to be in the hands of all business users, from sales and marketing, to operations and logistics. Everyone needs data.
Smart Data Collective
NOVEMBER 26, 2019
There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
DataFloq
MAY 22, 2019
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.
Smart Data Collective
NOVEMBER 12, 2019
Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing.
Corinium
MAY 22, 2019
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.
Smart Data Collective
SEPTEMBER 13, 2019
Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
Phocas
OCTOBER 8, 2019
In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs
Phocas
JULY 2, 2019
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.
Phocas
FEBRUARY 27, 2020
The future of data analytics for mid-market managers is bright because data is now accessible to all. The concept of data democratization is not new, and it’s not unlike other technological advances that have followed similar paths, including the role of the Internet and mobile devices.
Smart Data Collective
JANUARY 21, 2020
When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. Benefits of AI Marketing. AI is the only form of marketing that categorizes customers as intelligent beings.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
DataFloq
FEBRUARY 21, 2020
With the advent of modern technologies, digital marketing has become an essential part of most of the business and startups. But if you are determined enough to make your E-business flourish and take it to newer heights, then digital marketing is essential to make your dream come true.
DataFloq
APRIL 23, 2019
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.
Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.
DataFloq
MAY 24, 2020
Why is Customer Experience the New Marketing. Introducing customer experience into your marketing strategy has various implications. Strategy?Many Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses.
Advertiser: ZoomInfo
Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
TDAN
MAY 14, 2019
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.
Smart Data Collective
MARCH 17, 2020
One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. Bizune said that there plenty of benefits of big data in the email marketing profession.
Smart Data Collective
JANUARY 27, 2020
The market for affiliate marketing is expected to reach $8.2 The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. AI is the Key to Driving Growth in Affiliate Marketing.
Smart Data Collective
SEPTEMBER 26, 2019
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),
DataFloq
FEBRUARY 26, 2020
One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. Knowledge gaps limit the effectiveness of AI in marketing.
Phocas
OCTOBER 27, 2019
When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience.
Smart Data Collective
MAY 22, 2019
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
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