How to Use Data to Drive Your Marketing Strategy

Analytics Vidhya

Introduction In the era of big data, it’s no surprise that more and more marketers are using data science in marketing to better position their brands, products, and services in today’s hyper-competitive marketplace. This article was published as a part of the Data Science Blogathon.

How Intelligent Marketers Use AI


AI is now a well-recognized facet of countless marketing operations, and it’s also being put to use in countless other industries in order to streamline the industrial process or make sense of huge sums of data.


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How Startups Can Use Marketing Automation


When you invest in marketing automation , you get to free up time because the software takes care of some of the more trying marketing tasks. In this article, we'll be taking a look at what marketing automation is exactly, and how startups can use it.

A Comprehensive Guide on Market Basket Analysis

Analytics Vidhya

This article was published as a part of the Data Science Blogathon Overview This comprehensive guide will instigate you to the world of Market Basket Analysis along with an implementation using Python on a dataset. Market Basket Analysis will help you to design different store Layouts.

New Research: The State of Supply Chain Network Design in 2022

This report explores how the state of supply chain network design has changed – including how the tools, maturity models, and market demands are transforming the network design practice.

8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns.

5 Important Ways to Use AI in Video Marketing Campaigns


AI technology has become invaluable to the marketing profession. One survey conducted in 2020 found that 84% of marketers use AI in some capacity. One of the biggest is that marketers can use AI to create stellar video marketing campaigns.

Stock Market Analysis with Pandas – DataReader and Plotly for Beginners

Analytics Vidhya

This article was published as a part of the Data Science Blogathon Introduction You must have come across news articles, updates of stock markets rallying, stocks falling, and so on. Stock markets are volatile.

How Intelligent Marketers Use AI


AI is now a well-recognized facet of countless marketing operations, and it’s also being put to use in countless other industries in order to streamline the industrial process or make sense of huge sums of data. Marketing gurus may nevertheless feel somewhat overwhelmed by the topic of AI, largely because they may lack the technical expertise needed to understand exactly how it works.

Determining the Market Price of Old Vehicles Using Python

Analytics Vidhya

No matter how good an item might have been, finding a buyer and getting the appropriate Market price was always a challenge. The post Determining the Market Price of Old Vehicles Using Python appeared first on Analytics Vidhya.

AI Technology and Creativity Are Intertwined in Marketing

Smart Data Collective

As a result, the market for AI technology is projected to be worth over $420 billion by 2028. One of the most important applications of AI is in marketing. AI can help automate many marketing practices and allow companies to get more value out of their efforts.

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

Advantages of Data-driven Marketing Over Traditional Marketing


With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data.

Market Basket Analysis Based on RFM Analysis

Analytics Vidhya

Introduction on RFM analysis RFM and Market Basket Analysis is one of the applications of machine learning in the ecommerce and retail sector. Nowadays the machine learnings algorithms are playing a crucial role to enable the retail and ecommerce market to enhance their […].

Exclusive-Apple seeks dismissal of India apps market antitrust case, cites tiny market share


NEW DELHI (Reuters) - Apple Inc has asked India's antitrust watchdog to throw out a case alleging abuse of market power in the apps market, saying it is too small a player in the South Asian country where Google is dominant, a filing seen by Reuters shows. By Aditya Kalra.

5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. In order to outperform the market, you will need to identify undervalued assets.

AI-Driven SEO is Becoming Essential for Modern Marketing

Smart Data Collective

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success.

Buyer's Guide for Supply Chain Network Design Software

Network design as a discipline is complex and too many businesses are still relying on spreadsheets to design and optimize their supply chain. As a result, most organizations struggle to answer network design questions or test hypotheses in weeks, when results are demanded in hours. This Buyer’s Guide helps you find easy-to-use technology to become more proactive and less reactive when it comes to network design and optimization.

Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. Big data is even more important for companies that depend on social media marketing. His statement about the importance of big data in social media marketing is even more true today.

How to Use AI for Email Marketing to Boost its ROI


How many marketers’ weapon of choice for distributing branded content to their customers is email marketing? . And when they employ AI for email marketing, it takes their game to a whole new level. . 6 Ways AI can Scale Up Your Email Marketing Campaign.

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Bitcoin, ether slump as market selloff widens


NEW YORK/LONDON (Reuters) -Cryptocurrency prices sank on Monday as concerns over the spillover risk to the global economy from Chinese property group Evergrande's troubles spread across financial markets. Market capitalization of the cryptocurrency market dropped 10% on Monday to under $1.94

Marketing analytics and why is it important?


A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 billion by 2025 (Verified Market Research).

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Using Data Analytics and QR Codes to Boost Your Marketing Strategy

Smart Data Collective

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. Effective QR Code Marketing.

Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. It is marketing’s future.

How Understanding Data Can Improve Your Marketing Efforts

Smart Data Collective

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. How to Market Your Product.

Creative Ways to Leverage Big Data for an Optimal Marketing Plan

Smart Data Collective

One of the most important advantages is that big data can help with marketing. Big Data is Essential for Modern Marketing Strategies. Running a business isn’t easy, especially when it comes to marketing. Big data has revolutionized marketing.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Sweden's Klarna buys influencer marketing platform APPRL


STOCKHOLM (Reuters) - Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.

Bitcoin slumps as coronavirus variant shakes markets


By Tom Wilson. LONDON (Reuters) -Bitcoin tumbled almost 8% on Friday after the discovery of a new, potentially vaccine-resistant coronavirus variant saw investors dump riskier assets for the perceived safety of bonds, the yen and the dollar.

Fairphone finds market for responsibly sourced mobiles


By Pratima Desai. LONDON (Reuters) - What began as an awareness campaign in 2010 has in just over a decade grown into Fairphone, which last year sold thousands of phones made from responsibly sourced and recycled materials.

How AI Can Solve Influencer Marketing Mistakes


Influencer marketing has seen a massive explosion in popularity over the last year. Big Commerce goes on to note that 17% of businesses who use influencer marketing will sink more than half of their marketing budget on this channel in 2020.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. How to Use Data to Improve Your Email Marketing Strategy.

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Market Basket Analysis for Coffee Shop with Apriori

Analytics Vidhya

The post Market Basket Analysis for Coffee Shop with Apriori appeared first on Analytics Vidhya. This article was published as a part of the Data Science Blogathon.

Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market.

China's market regulator investigates Alibaba joint venture


BEIJING (Reuters) - China's Minmetals Development said on Monday that the country's market regulator is investigating an e-commerce joint venture between the company and Alibaba Group.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

As Augmented Reality Rises In Popularity, How Will Digital Marketing Change?


It is clearly changing the face of digital marketing. For instance, beauty and skincare digital marketing trends have led to numerous AR apps to enhance the shopping experience. How has augmented reality impacted digital marketing?

MediaTek eyes premium Android phone market with new 5G chip


Reuters) - Chip designer MediaTek Inc on Thursday released a new 5G smartphone chip that it hopes will be used in premium-priced Android smartphones, a market Qualcomm Inc currently dominates. By Stephen Nellis.

How AI is Changing the Marketing Landscape


look at how AI is changing the marketing landscape in 2020.1.

You’d be surprised: Artificial Intelligence is already in marketing!

Analytics Vidhya

Source MRFR predicts the global AI market will have. The post You’d be surprised: Artificial Intelligence is already in marketing! Beginner Machine Learning Social Media blogathon Marketing AI

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.