A Comprehensive Guide on Market Basket Analysis

Analytics Vidhya

This article was published as a part of the Data Science Blogathon Overview This comprehensive guide will instigate you to the world of Market Basket Analysis along with an implementation using Python on a dataset. Market Basket Analysis will help you to design different store Layouts.

How Intelligent Marketers Use AI


AI is now a well-recognized facet of countless marketing operations, and it’s also being put to use in countless other industries in order to streamline the industrial process or make sense of huge sums of data.


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How To Use Python To Analyse Fitness Tracker Market: Step By Step EDA

Analytics Vidhya

This article was published as a part of the Data Science Blogathon Image Source: Author Introduction to Fitness Tracker Market With the advancements in the IT domain, wearable devices have been in great demand in the recent past.

How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Intelligent Marketers Use AI


AI is now a well-recognized facet of countless marketing operations, and it’s also being put to use in countless other industries in order to streamline the industrial process or make sense of huge sums of data. Marketing gurus may nevertheless feel somewhat overwhelmed by the topic of AI, largely because they may lack the technical expertise needed to understand exactly how it works.

Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Marketing’s Incrementality!

5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. Here are five ways in which this technology can make any marketing plan more effective. Remove Guesswork from Marketing Campaigns.

Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible.

Bitcoin slumps as coronavirus variant shakes markets


By Tom Wilson. LONDON (Reuters) -Bitcoin tumbled almost 8% on Friday after the discovery of a new, potentially vaccine-resistant coronavirus variant saw investors dump riskier assets for the perceived safety of bonds, the yen and the dollar.

Machine Learning for Stock Market Prediction with Step-by-Step Implementation

Analytics Vidhya

This article was published as a part of the Data Science Blogathon Introduction to Stock Market Prediction Stock market prediction and analysis are some of the most difficult jobs to complete.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Fairphone finds market for responsibly sourced mobiles


By Pratima Desai. LONDON (Reuters) - What began as an awareness campaign in 2010 has in just over a decade grown into Fairphone, which last year sold thousands of phones made from responsibly sourced and recycled materials.

MediaTek eyes premium Android phone market with new 5G chip


Reuters) - Chip designer MediaTek Inc on Thursday released a new 5G smartphone chip that it hopes will be used in premium-priced Android smartphones, a market Qualcomm Inc currently dominates. By Stephen Nellis.

Spain's market regulator scolds soccer star Iniesta for promoting Binance


MADRID (Reuters) - The Spanish market regulator scolded soccer star Andres Iniesta on Wednesday evening after he promoted cryptocurrency exchange platform Binance on his Twitter and Instagram accounts.

Bitcoin, ether slump as market selloff widens


NEW YORK/LONDON (Reuters) -Cryptocurrency prices sank on Monday as concerns over the spillover risk to the global economy from Chinese property group Evergrande's troubles spread across financial markets. Market capitalization of the cryptocurrency market dropped 10% on Monday to under $1.94

You’d be surprised: Artificial Intelligence is already in marketing!

Analytics Vidhya

Source MRFR predicts the global AI market will have. The post You’d be surprised: Artificial Intelligence is already in marketing! Beginner Machine Learning Social Media blogathon Marketing AI

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How Big Data Is Revolutionizing the Affiliate Marketing Industry

Smart Data Collective

Attention all marketing professionals! From an affiliate marketer’s perspective, learning which programs and networks are the most compatible (and therefore, the most lucrative) with your own content is paramount to achieving business success. The era of big data has arrived.

Using AI to Automate Marketing Processes Using Salesforce Tools

Smart Data Collective

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. Key Salesforce marketing benefits.

Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. Your approach to marketing your company should be unique and exciting to snare customers.

Scalability-focused Email Marketing Solutions that Incorporate Hadoop

Smart Data Collective

Apache Hadoop needs no introduction when it comes to the management of large sophisticated storage spaces, but you probably wouldn’t think of it as the first solution to turn to when you want to run an email marketing campaign.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Advantages of Data-driven Marketing Over Traditional Marketing


With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data.

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

Long gone are the days when digital marketing was based on gut feel and what looked good. With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere.

How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success.

Make These Three AI Marketing Mistakes at Your Peril

Smart Data Collective

How much are companies investing in AI marketing strategies? One study found that 51% of major ecommerce companies are investing in AI to automate their marketing channels. Another poll showed that 71% of marketers feel AI can be beneficial for personalization.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. What is a SaaS content marketing strategy?

How tweets by Tesla's Elon Musk have moved markets


Here is a timeline tracing Musk's candid Twitter posts that have impacted the market. * 7, 2018: Shares closed up nearly 11% after Musk tweeted [link] during market hours: "Am considering taking Tesla private at $420.

The Market and Value Index for Collaborative Analytics and Data

David Menninger's Analyst Perspectives

The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year of market and product research by Ventana Research.

Sweden's Klarna buys influencer marketing platform APPRL


STOCKHOLM (Reuters) - Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

New AI Assistants Do Wonders for Marketing Teams

Smart Data Collective

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. If you’re looking for other AI conversational marketing platforms besides Conversica, then this guide is for you.

Data Centralization in Marketing

The Data Administration Newsletter

Data analytics is the driving force behind marketing performance and customer relationships for many organizations across a wide variety of industries.

Marketing Dashboard: Secretes To Adapt To Fast-Changing Market


One of the most difficult problems faced by marketers is how to analyze all the information, which comes from customer surveys, from complex computer models, and from various channels. Marketing dashboard can do you a favor. What is a marketing dashboard?

7 Consumer Brands Reinventing Marketing in the Metaverse


Only a few weeks ago, many had never heard of the metaverse, but since Mark Zuckerberg announced the rebranding of Facebook to Meta at the end of October, the metaverse is all over the news.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively.

Marketing analytics and why is it important?


A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 billion by 2025 (Verified Market Research).

White House weighs broader oversight of cryptocurrency market


WASHINGTON (Reuters) - The White House is considering a wide ranging oversight of the cryptocurrency market to combat the growing threat of ransomware and other cyber crime, a spokeswoman said on Friday.

Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. This makes starting email marketing easier for you.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.