INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers. MORE
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety. MORE
It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general. MORE
Data and analytics have never been more important for mid-market CEOs and executives to set the course for their businesses. Data is key to transformation in a business. The true value of your data is how your people use data insights and how it impacts decision-making. MORE
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration. MORE
The creation of content culled from research has multiple benefits for companies’ content marketing. With some creativity and a good content marketing strategy, a business can use this information to their advantage. According to IBM, the world collectively creates each day, 2.5 MORE
More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. Marketing data can be messy to begin with. MORE
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019. MORE
Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Big Data is Opening the Door for Marketers to Reach People that Speak Other Languages. MORE
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. MORE
There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing. MORE
The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. MORE
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times. MORE
One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing. MORE
Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. MORE
Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. Online Target Marketing. MORE
And it is no secret that this technology is revolutionizing the marketing niche. Thanks to the rapid growth in technology, marketing has seen different improvements. Machine learning is an application of artificial intelligence. MORE
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics. MORE
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions. MORE
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics. MORE
There’s been a lot of talk about artificial intelligence (AI) lately, and it’s become a bit of a buzzword in some circles. However, as much as that’s true, it’s also hard to deny the impact of this technology on the modern world, and its very noticeable effects in some specific sectors. MORE
Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. MORE
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor. MORE
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology. MORE
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing? MORE
Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica. MORE
In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy. MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!), MORE
The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% not affiliate marketing), knowing how and how much to stock can be tricky. MORE
When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience. MORE
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market. MORE
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time. MORE
One of the most notable consequences of technology seeping into the real estate market is the transforming role of real estate agents. Before the recession, agents were still marketing to other agents,” Brian Balduf, marketing pro for a real estate firm in Chicago told Yahoo! MORE
In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs MORE
189 It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing MORE
Marketing Related Topics DataFloq
AUGUST 26, 2019
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more.
Dataiku
MAY 13, 2019
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.
TDAN
DECEMBER 3, 2019
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.
Phocas
OCTOBER 8, 2019
In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
Smart Data Collective
MAY 28, 2019
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?
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DataFloq
MAY 22, 2019
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.
Smart Data Collective
OCTOBER 3, 2019
One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing.
DataFloq
APRIL 23, 2019
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.
Phocas
JULY 2, 2019
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.
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Smart Data Collective
NOVEMBER 26, 2019
There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing.
Smart Data Collective
SEPTEMBER 26, 2019
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market.
Phocas
OCTOBER 27, 2019
When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience.
Corinium
MAY 22, 2019
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
Smart Data Collective
SEPTEMBER 13, 2019
Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.
Smart Data Collective
NOVEMBER 12, 2019
Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing.
Smart Data Collective
SEPTEMBER 12, 2019
Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already.
DataFloq
SEPTEMBER 26, 2019
And it is no secret that this technology is revolutionizing the marketing niche. Thanks to the rapid growth in technology, marketing has seen different improvements. Machine learning is an application of artificial intelligence.
Smart Data Collective
JULY 16, 2019
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time.
Smart Data Collective
MAY 22, 2019
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.
Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.
TDAN
MAY 14, 2019
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
DataFloq
AUGUST 6, 2019
It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general.
Smart Data Collective
AUGUST 29, 2019
In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy.
datapine
APRIL 10, 2019
It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing
Phocas
DECEMBER 8, 2019
Data and analytics have never been more important for mid-market CEOs and executives to set the course for their businesses. Data is key to transformation in a business. The true value of your data is how your people use data insights and how it impacts decision-making.
DataFloq
MAY 13, 2019
More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. Marketing data can be messy to begin with.
David Menninger's Analyst Perspectives
APRIL 15, 2019
The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),
Smart Data Collective
JUNE 25, 2019
The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% not affiliate marketing), knowing how and how much to stock can be tricky.
DataFloq
APRIL 11, 2019
The creation of content culled from research has multiple benefits for companies’ content marketing. With some creativity and a good content marketing strategy, a business can use this information to their advantage. According to IBM, the world collectively creates each day, 2.5
DataFloq
OCTOBER 11, 2019
There’s been a lot of talk about artificial intelligence (AI) lately, and it’s become a bit of a buzzword in some circles. However, as much as that’s true, it’s also hard to deny the impact of this technology on the modern world, and its very noticeable effects in some specific sectors.
Smart Data Collective
JULY 12, 2019
One of the most notable consequences of technology seeping into the real estate market is the transforming role of real estate agents. Before the recession, agents were still marketing to other agents,” Brian Balduf, marketing pro for a real estate firm in Chicago told Yahoo!
Smart Data Collective
MAY 15, 2019
Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Big Data is Opening the Door for Marketers to Reach People that Speak Other Languages.
Smarten
MAY 16, 2019
Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. Online Target Marketing.
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