How Marketers Can Use Big Data for Digital Marketing Success


Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more.

How AI Will Change Marketing (and Marketers)


It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.

Statistics Changing Marketing Strategies


When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.

KPIs for the resilient mid-market CEO


In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?

ROI 111

6 Ways Blockchain Revolutionizes Digital Marketing


The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.

Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing.

How Can AI Help Video Marketing Campaigns?


When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.

Epicor partnership helps WD-40 lubricate market growth


Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.

Dresner Advisory Services’ 2019 Wisdom of Crowds Data Catalog Market Study

Is AI Disrupting the Field of Behavioral Change Marketing?

Smart Data Collective

There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing.

Big Data Makes Custom Decals More Useful Marketing Tools

Smart Data Collective

There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market.

Automation strategies for mid-market businesses


When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience.

Facebook Insight - Connecting your Data Science & Marketing Teams


Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

How Big Data Is Transforming Social Media Marketing

Smart Data Collective

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.

How Using Data For Your Social Media Marketing Campaign Can Help

Smart Data Collective

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing.

5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already.

14 Ways Machine Learning Can Boost Your Marketing Introduction


And it is no secret that this technology is revolutionizing the marketing niche. Thanks to the rapid growth in technology, marketing has seen different improvements. Machine learning is an application of artificial intelligence.

Buyer’s Guide for Embedded Analytics

Can Machine Learning Help Us Avoid Common Email Marketing Mistakes?

Smart Data Collective

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time.

Data Optimization Facilitates Pinterest And Instagram Marketing

Smart Data Collective

The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.

6 Ways AI is Transforming Marketing Forever

Smart Data Collective

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.

Understanding Data-Driven Marketing


Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Blockchain in Digital Marketing: Transparency, Targeting and Consumer Control


It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general.

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy.

How To Build A Modern & Effective Video Marketing Strategy


It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing

[eBook] The top 7 key performance indicators for mid-market CEOs and executives


Data and analytics have never been more important for mid-market CEOs and executives to set the course for their businesses. Data is key to transformation in a business. The true value of your data is how your people use data insights and how it impacts decision-making.

Crucial KPIs for Your Growing Company: 7 Principles & 35 Metrics Every SMB Needs

Why Cleaner Marketing Data is Essential for IT


More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. Marketing data can be messy to begin with.

Microsoft Races to Catch Up in Analytics and BI Market

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),

How Too Many eCommerce Marketers Let Their Big Data Go To Waste

Smart Data Collective

The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% not affiliate marketing), knowing how and how much to stock can be tricky.

The Future of Content Marketing Infused With Big Data Analysis


The creation of content culled from research has multiple benefits for companies’ content marketing. With some creativity and a good content marketing strategy, a business can use this information to their advantage. According to IBM, the world collectively creates each day, 2.5

The Undeniable Impact of Artificial Intelligence on the Forex Market


There’s been a lot of talk about artificial intelligence (AI) lately, and it’s become a bit of a buzzword in some circles. However, as much as that’s true, it’s also hard to deny the impact of this technology on the modern world, and its very noticeable effects in some specific sectors.

Technology Is Transforming the Real Estate Market

Smart Data Collective

One of the most notable consequences of technology seeping into the real estate market is the transforming role of real estate agents. Before the recession, agents were still marketing to other agents,” Brian Balduf, marketing pro for a real estate firm in Chicago told Yahoo!

Big Data Provides Invaluable Translation Services For Marketers

Smart Data Collective

Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Big Data is Opening the Door for Marketers to Reach People that Speak Other Languages.

Predictive Analytics Use Case: Marketing Optimization!


Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. Online Target Marketing.