How AI Will Change Marketing (and Marketers)


It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.

How Marketers Can Use Big Data for Digital Marketing Success


Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more.

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Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?

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The Integration of Billboard Advertising and Digital Marketing


While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Advertising is the concept of creating awareness about a brand, product, or event.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

Market Basket Analysis: A Tutorial


This article is about Market Basket Analysis & the Apriori algorithm that works behind it. 2019 Dec Tutorials, Overviews Apriori Association Rules Data Mining Python

Statistics Changing Marketing Strategies


When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.

6 Ways Blockchain Revolutionizes Digital Marketing


The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.

KPIs for the resilient mid-market CEO


In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs

How Edge Computing Can Transform Your Marketing


Few industries have been as beset by tumultuous change as the marketing sector, and that’s not about to change anytime soon. Marketing companies are constantly pivoting to whichever innovation will give them a leg up over the competition, and a slew of recent developments indicates that most of these companies will be making another big change sooner rather than later.

Data Analytics Provides New Insights on Email Marketing Metrics

Smart Data Collective

One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. Bizune said that there plenty of benefits of big data in the email marketing profession.

Dresner Advisory Services’ 2019 Wisdom of Crowds Data Catalog Market Study

The 3rd annual Dresner 2019 Wisdom of Crowds® Data Catalog Market Study explores the strong link between data catalogs and successful BI usage. Learn about the core set of capabilities that make data catalogs critical for self-service analytics.

How Using Data Leads to More Effective Email Marketing


Email is one of the most effective channels for businesses to reach target audiences. But any email campaign must be well-planned, researched, and built on customer insights. Any business that gets this right can generate transformative results, with an average ROI of $38 for every dollar invested.

How Can AI Help Video Marketing Campaigns?


When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.

Marketers Must Demystify AI to Reap Its Benefits


One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. Knowledge gaps limit the effectiveness of AI in marketing.

Epicor partnership helps WD-40 lubricate market growth


Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.

The future of data analytics for mid-market managers


The future of data analytics for mid-market managers is bright because data is now accessible to all. The concept of data democratization is not new, and it’s not unlike other technological advances that have followed similar paths, including the role of the Internet and mobile devices.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Is AI Disrupting the Field of Behavioral Change Marketing?

Smart Data Collective

There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing.

How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.

7 data trends for mid-market managers in 2020


For manufacturing , distribution and retail businesses to succeed in today’s competitive market, data analytics has to be in the hands of all business users, from sales and marketing, to operations and logistics­. Everyone needs data.

Facebook Insight - Connecting your Data Science & Marketing Teams


Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

How Using Data For Your Social Media Marketing Campaign Can Help

Smart Data Collective

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing.

Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing.

Automation strategies for mid-market businesses


When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience.

6 Ways AI is Transforming Marketing Forever

Smart Data Collective

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Understanding Data-Driven Marketing


Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.

Big Data Makes Custom Decals More Useful Marketing Tools

Smart Data Collective

There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market.

How To Build A Modern & Effective Video Marketing Strategy


It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing

How Big Data Is Transforming Social Media Marketing

Smart Data Collective

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.

Crucial KPIs for Your Growing Company: 7 Principles & 35 Metrics Every SMB Needs

Expert advice for SMBs to help drive the right results, including: principles to making good decisions quickly, why you need leading and lagging indicators to improve your odds of success, and how to use interlocking KPIs to improve company alignment.

Data Optimization Facilitates Pinterest And Instagram Marketing

Smart Data Collective

The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),

Can Machine Learning Help Us Avoid Common Email Marketing Mistakes?

Smart Data Collective

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time.

5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already.

Microsoft Races to Catch Up in Analytics and BI Market

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Blockchain in Digital Marketing: Transparency, Targeting and Consumer Control


It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general.

Merging AI With Online Marketing For Explosive Growth

Smart Data Collective

The market size for artificial intelligence technology is expected to reach $190.6 One of the biggest ways that AI is changing the future of business is by improving the effectiveness of online marketing. Growing Range of Applications of Artificial Intelligence in Online Marketing.

14 Ways Machine Learning Can Boost Your Marketing Introduction


And it is no secret that this technology is revolutionizing the marketing niche. Thanks to the rapid growth in technology, marketing has seen different improvements. Machine learning is an application of artificial intelligence.

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Best Marketing Strategies with Big Data. Every business can benefit from a strong marketing strategy.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today.