How AI Will Change Marketing (and Marketers)


It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.

Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?

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Epicor partnership helps WD-40 lubricate market growth


Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.

6 Ways Blockchain Revolutionizes Digital Marketing


The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.

Dresner Advisory Services’ 2019 Wisdom of Crowds Data Catalog Market Study

Facebook Insight - Connecting your Data Science & Marketing Teams


Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Understanding Data-Driven Marketing


Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.

How Can AI Help Video Marketing Campaigns?


When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.

6 Ways AI is Transforming Marketing Forever

Smart Data Collective

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.

How To Build A Modern & Effective Video Marketing Strategy


It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Blockchain in Digital Marketing: Transparency, Targeting and Consumer Control


It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general.

Can Machine Learning Help Us Avoid Common Email Marketing Mistakes?

Smart Data Collective

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time.

Microsoft Races to Catch Up in Analytics and BI Market

David Menninger's Analyst Perspectives

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Technology Is Transforming the Real Estate Market

Smart Data Collective

One of the most notable consequences of technology seeping into the real estate market is the transforming role of real estate agents. Before the recession, agents were still marketing to other agents,” Brian Balduf, marketing pro for a real estate firm in Chicago told Yahoo!

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

Data Optimization Facilitates Pinterest And Instagram Marketing

Smart Data Collective

The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.

How Too Many eCommerce Marketers Let Their Big Data Go To Waste

Smart Data Collective

The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% not affiliate marketing), knowing how and how much to stock can be tricky.

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),

What Is Marketing AI and Why Does it Matter?


The evolution of artificial intelligence, machine learning and big data have been an increasingly integral part in the transformation of many industries, and marketing is no exception. marketing deep learning artificial intelligence

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

The Future of Content Marketing Infused With Big Data Analysis


The creation of content culled from research has multiple benefits for companies’ content marketing. With some creativity and a good content marketing strategy, a business can use this information to their advantage. According to IBM, the world collectively creates each day, 2.5

The Week The Modern Analytics and BI Market Changed Forever

Rita Sallam

The modern analytics and BI market is now mainstream with large enterprises now deploying these platforms enterprise wide. It also results in a Salesforce portfolio that combines Gartner MQ Visionary, Einstein Analytics with market share leader and Gartner MQ leader Tableau.

Can Big Data Approaches To Marketing Slash Business Closure Rates?

Smart Data Collective

One of the most important ways for brands to make the most of big data it’s with marketing. Relying on predictive analytics and machine learning will significantly enhance any marketing campaign. Big Data is Redefining Small Business Marketing. Marketing is essential for generating sales and helping to get a new business off the ground. As a business, you want to focus your marketing efforts on tools that will give you the biggest return on your investment.

Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing). Influencer marketing (amplification of your message to specific audiences).

Buyer’s Guide for Embedded Analytics

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today.

The Market of Data at Strata

David Menninger's Analyst Perspectives

In 2017 Strata + Hadoop World was changed to the Strata Data Conference. As I pointed out in my coverage of last year’s event , the focus was largely on machine learning and artificial intelligence (AI).

Predictive Analytics Use Case: Marketing Optimization!


Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. Online Target Marketing.

Why Cleaner Marketing Data is Essential for IT


More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. Marketing data can be messy to begin with.

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Crucial KPIs for Your Growing Company: 7 Principles & 35 Metrics Every SMB Needs

Big Data Provides Invaluable Translation Services For Marketers

Smart Data Collective

Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Big Data is Opening the Door for Marketers to Reach People that Speak Other Languages.

Predictive Analytics Use Case: Online Target Marketing!


To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case.

The Big Picture: Data, Analytics, and Marketing


The marketing field is ahead of the curve, having been a metrics-driven industry for decades, but which metrics a company decides to focus on, how they track and report (and analyze) those metrics, and what they do with that analysis makes all the difference.

AI Can Play Poker, but It Can’t Play the Markets Yet


In my own sector of international capital markets, the chorus of voices proclaiming the dominance of machine-learning is growing by the day. Such levels of spending are undoubtedly going to change the make-up of international capital markets and the traders who operate in them.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

sales or marketing change in the past 12 to 18. are important to informing sales and marketing. strategies evolve based on market changes. provides insights that are relevant to product, sales, marketing, and nearly every other. New Study Reveals Reliance on Too Few.

Social Data for Your Digital Marketing Campaign


Social media exposure is an essential tool for any business wishing to build a digital presence, and the social data captured should be the foundation of any subsequent digital marketing campaign that you launch.

5 Advantages of Datorama for Marketers

Perficient Data & Analytics

As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts.

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Local Marketers Discover Perks Of Merging Big Data And Google Reviews

Smart Data Collective

We have published a number of glowing articles on the benefits of big data in the world of marketing. However, many of these tutorials focus on the general benefits of big data, rather than specific, data-driven marketing strategies. One of the ways that big data is transforming local marketing is by optimizing Google Reviews. Most marketers know that positive Google reviews and ratings are essential for local companies. However, marketers can also leverage big data.