How AI Will Change Marketing (and Marketers)


It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.

Marketing analytics and why is it important?


A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 billion by 2025 (Verified Market Research).

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How AI is Changing the Marketing Landscape


look at how AI is changing the marketing landscape in 2020.1.

Advantages of Data-driven Marketing Over Traditional Marketing


With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

BRIDGEi2i Market Impact Monitor


The BRIDGEi2i Market Impact Monitor is a data-driven interactive dashboard to understand Stock Movements in a post-Covid19 market.

How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.

Big Data Insights Drive Surge In Digital Marketing ROI

Smart Data Collective

Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?

ROI 111

Statistics Changing Marketing Strategies


When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.

How Marketers Can Use Big Data for Digital Marketing Success


Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more.

Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. One of the fields that rely on big data the most is digital marketing.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Market Basket Analysis: A Tutorial


This article is about Market Basket Analysis & the Apriori algorithm that works behind it. 2019 Dec Tutorials, Overviews Apriori Association Rules Data Mining Python

12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice


Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results.

The Integration of Billboard Advertising and Digital Marketing


While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. Advertising is the concept of creating awareness about a brand, product, or event.

7 data trends for mid-market managers in 2020


For manufacturing , distribution and retail businesses to succeed in today’s competitive market, data analytics has to be in the hands of all business users, from sales and marketing, to operations and logistics­. Everyone needs data.

Is AI Disrupting the Field of Behavioral Change Marketing?

Smart Data Collective

There are a number of reasons AI can be great for social engineering, especially in the field of marketing. However, there are plenty of ways to use AI to change behavior for marketing as well. Role of AI in Behavioral Change Marketing.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

6 Ways Blockchain Revolutionizes Digital Marketing


The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.

How Using Data For Your Social Media Marketing Campaign Can Help

Smart Data Collective

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing.

Facebook Insight - Connecting your Data Science & Marketing Teams


Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

How Big Data Is Transforming Social Media Marketing

Smart Data Collective

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. However, as time goes on, users realize that social media marketing is no longer just the realm of Cambridge Analytica.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

KPIs for the resilient mid-market CEO


In today’s dynamic marketplace, modern CEOs must operate from a new playbook. Resilience and the ability to quickly adapt to mercurial customer demands is the name of the game. Consequently, the modern CEO must have the tools to maintain a competitive advantage. Job Role - Executive KPIs

Epicor partnership helps WD-40 lubricate market growth


Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.

The future of data analytics for mid-market managers


The future of data analytics for mid-market managers is bright because data is now accessible to all. The concept of data democratization is not new, and it’s not unlike other technological advances that have followed similar paths, including the role of the Internet and mobile devices.

The Advent And Scope Of AI Marketing In 2020 And Beyond

Smart Data Collective

When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. Benefits of AI Marketing. AI is the only form of marketing that categorizes customers as intelligent beings.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Why Digital Marketing Is Essential For E-Business


With the advent of modern technologies, digital marketing has become an essential part of most of the business and startups. But if you are determined enough to make your E-business flourish and take it to newer heights, then digital marketing is essential to make your dream come true.

How Can AI Help Video Marketing Campaigns?


When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.

6 Ways AI is Transforming Marketing Forever

Smart Data Collective

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.

Why is Customer Experience the New Marketing Strategy?


Why is Customer Experience the New Marketing. Introducing customer experience into your marketing strategy has various implications. Strategy?Many Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Understanding Data-Driven Marketing


Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.

Data Analytics Provides New Insights on Email Marketing Metrics

Smart Data Collective

One of the biggest developments is with email marketing. Data analytics is changing the future of email marketing. What is the Future of Email Marketing in a World Shaped by Big Data. Bizune said that there plenty of benefits of big data in the email marketing profession.

AI And BI Are Vibrantly Sparking New Trends In Affiliate Marketing

Smart Data Collective

The market for affiliate marketing is expected to reach $8.2 The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. AI is the Key to Driving Growth in Affiliate Marketing.

Big Data Makes Custom Decals More Useful Marketing Tools

Smart Data Collective

There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. Big Data Leads to Custom Decal Marketing Strategies. Market.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),

Marketers Must Demystify AI to Reap Its Benefits


One of the fields that has been most affected is the marketing profession. Most marketers appreciate the benefits that AI offers. A 2017 report by Salesforce found that 51% of marketers are using AI in some capacity. Knowledge gaps limit the effectiveness of AI in marketing.

Automation strategies for mid-market businesses


When automation is done well, it accomplishes more than just saving time and money. It minimizes errors, improves productivity, increases employee satisfaction, and enhances the customer experience.

Data Optimization Facilitates Pinterest And Instagram Marketing

Smart Data Collective

The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.