INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers. MORE
One of the most important ways for brands to make the most of big data it’s with marketing. Relying on predictive analytics and machine learning will significantly enhance any marketing campaign. Big Data is Redefining Small Business Marketing. Marketing is essential for generating sales and helping to get a new business off the ground. As a business, you want to focus your marketing efforts on tools that will give you the biggest return on your investment. MORE
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety. MORE
As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts. MORE
It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general. MORE
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration. MORE
The creation of content culled from research has multiple benefits for companies’ content marketing. With some creativity and a good content marketing strategy, a business can use this information to their advantage. According to IBM, the world collectively creates each day, 2.5 MORE
More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. Marketing data can be messy to begin with. MORE
To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case. MORE
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today. MORE
Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Big Data is Opening the Door for Marketers to Reach People that Speak Other Languages. MORE
The evolution of artificial intelligence, machine learning and big data have been an increasingly integral part in the transformation of many industries, and marketing is no exception. marketing deep learning artificial intelligence MORE
The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. MORE
We have published a number of glowing articles on the benefits of big data in the world of marketing. However, many of these tutorials focus on the general benefits of big data, rather than specific, data-driven marketing strategies. One of the ways that big data is transforming local marketing is by optimizing Google Reviews. Most marketers know that positive Google reviews and ratings are essential for local companies. However, marketers can also leverage big data. MORE
Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing). Influencer marketing (amplification of your message to specific audiences). MORE
Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. Online Target Marketing. MORE
The marketing field is ahead of the curve, having been a metrics-driven industry for decades, but which metrics a company decides to focus on, how they track and report (and analyze) those metrics, and what they do with that analysis makes all the difference. MORE
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics. MORE
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions. MORE
In my own sector of international capital markets, the chorus of voices proclaiming the dominance of machine-learning is growing by the day. Such levels of spending are undoubtedly going to change the make-up of international capital markets and the traders who operate in them. MORE
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor. MORE
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology. MORE
In 2017 Strata + Hadoop World was changed to the Strata Data Conference. As I pointed out in my coverage of last year’s event , the focus was largely on machine learning and artificial intelligence (AI). MORE
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing? MORE
Social media exposure is an essential tool for any business wishing to build a digital presence, and the social data captured should be the foundation of any subsequent digital marketing campaign that you launch. MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!), MORE
The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% not affiliate marketing), knowing how and how much to stock can be tricky. MORE
So, how can you increase your marketability even more? As a data scientist, you are in high demand. Check out these current trends in skills most desired by employers in 2019. 2019 Aug Opinions Advice Andriy Burkov Carla Gentry Data Science Skills Data Scientist MORE
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). MORE
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time. MORE
One of the most notable consequences of technology seeping into the real estate market is the transforming role of real estate agents. Before the recession, agents were still marketing to other agents,” Brian Balduf, marketing pro for a real estate firm in Chicago told Yahoo! MORE
It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing MORE
The modern analytics and BI market is now mainstream with large enterprises now deploying these platforms enterprise wide. It also results in a Salesforce portfolio that combines Gartner MQ Visionary, Einstein Analytics with market share leader and Gartner MQ leader Tableau. MORE
Marketing Related Topics Dataiku
MAY 13, 2019
It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.
Smart Data Collective
MAY 28, 2019
Big data is giving savvy brands a significant edge in the market. One of the biggest benefits of big data is in the arena of digital marketing. Dataconomy wrote a post about the value of big data in digital marketing. How does big data help with digital marketing?
Phocas
JULY 2, 2019
Many customers using Epicor ERPs (Prophet 21 , E10, Eclipse and iScala) are benefiting from the partnership between Phocas and Epicor.
DataFloq
MAY 22, 2019
The global blockchain market is expected to be worth $20 billion by the year 2024. Blockchain can impact digital marketing in a significant way. Looking at the growing popularity of the blockchain and owing to security reasons, many digital marketers are relying on this technology.
Corinium
MAY 22, 2019
Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.
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TDAN
MAY 14, 2019
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now everything has changed. Brand promotion is the task of high technology and the correct application of mathematics.
DataFloq
APRIL 23, 2019
When it comes to marketing, AI has helped professionals deliver better-curated content to audiences and viewers for several years. It makes marketers’ jobs easier without directly replacing them — an insight which may ease some anxiety.
Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020. About 53 percent of marketers say that AI is extremely useful in identifying customers.
datapine
APRIL 10, 2019
It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? It means you need to build an effective video marketing strategy first to differentiate your brand from others. Featured Marketing
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
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DataFloq
AUGUST 6, 2019
It may be unexpected, but one of the industries where it shows tremendous potential in digital marketing. 1.Transparency, trust and content marketing. When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general.
Smart Data Collective
JULY 16, 2019
Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. Email marketing has been around for some time.
David Menninger's Analyst Perspectives
APRIL 15, 2019
The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.
Smart Data Collective
JULY 12, 2019
One of the most notable consequences of technology seeping into the real estate market is the transforming role of real estate agents. Before the recession, agents were still marketing to other agents,” Brian Balduf, marketing pro for a real estate firm in Chicago told Yahoo!
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
Smart Data Collective
MAY 22, 2019
The marketing profession has been influenced by big data more than almost any other field. Marketers used to make decisions primarily off of conjecture because they didn’t have the detailed analytics capabilities that are available in 2019.
Smart Data Collective
JUNE 25, 2019
The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% not affiliate marketing), knowing how and how much to stock can be tricky.
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. The Step Change Marketing Obsessions List. Influencer marketing!!!),
Dataiku
JUNE 3, 2019
The evolution of artificial intelligence, machine learning and big data have been an increasingly integral part in the transformation of many industries, and marketing is no exception. marketing deep learning artificial intelligence
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
DataFloq
APRIL 11, 2019
The creation of content culled from research has multiple benefits for companies’ content marketing. With some creativity and a good content marketing strategy, a business can use this information to their advantage. According to IBM, the world collectively creates each day, 2.5
Rita Sallam
JUNE 11, 2019
The modern analytics and BI market is now mainstream with large enterprises now deploying these platforms enterprise wide. It also results in a Salesforce portfolio that combines Gartner MQ Visionary, Einstein Analytics with market share leader and Gartner MQ leader Tableau.
Smart Data Collective
MAY 2, 2019
One of the most important ways for brands to make the most of big data it’s with marketing. Relying on predictive analytics and machine learning will significantly enhance any marketing campaign. Big Data is Redefining Small Business Marketing. Marketing is essential for generating sales and helping to get a new business off the ground. As a business, you want to focus your marketing efforts on tools that will give you the biggest return on your investment.
Rocket-Powered Data Science
JULY 30, 2018
Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing). Influencer marketing (amplification of your message to specific audiences).
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. A rare post today.
David Menninger's Analyst Perspectives
OCTOBER 5, 2018
In 2017 Strata + Hadoop World was changed to the Strata Data Conference. As I pointed out in my coverage of last year’s event , the focus was largely on machine learning and artificial intelligence (AI).
Smarten
MAY 16, 2019
Using marketing and advertising dollars to target the general market is not a wise use of funding. Every business today is challenged to do more with less and marketing budgets are no exception. Learn More: Marketing Optimization. Online Target Marketing.
DataFloq
MAY 13, 2019
More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. Marketing data can be messy to begin with.
Smart Data Collective
MAY 15, 2019
Big data has opened a number of doors for marketers. One of the most overlooked benefits of big data is that it allows marketers to translate documents from one language to another. Big Data is Opening the Door for Marketers to Reach People that Speak Other Languages.
Smarten
MAY 17, 2019
To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case.
Sisense
MARCH 14, 2019
The marketing field is ahead of the curve, having been a metrics-driven industry for decades, but which metrics a company decides to focus on, how they track and report (and analyze) those metrics, and what they do with that analysis makes all the difference.
DataFloq
JULY 31, 2019
In my own sector of international capital markets, the chorus of voices proclaiming the dominance of machine-learning is growing by the day. Such levels of spending are undoubtedly going to change the make-up of international capital markets and the traders who operate in them.
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sales or marketing change in the past 12 to 18. are important to informing sales and marketing. strategies evolve based on market changes. provides insights that are relevant to product, sales, marketing, and nearly every other. New Study Reveals Reliance on Too Few.
TDAN
JUNE 18, 2019
Social media exposure is an essential tool for any business wishing to build a digital presence, and the social data captured should be the foundation of any subsequent digital marketing campaign that you launch.
Perficient Data & Analytics
JULY 10, 2019
As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts.
Occam's Razor
OCTOBER 12, 2017
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
Smart Data Collective
MAY 7, 2019
We have published a number of glowing articles on the benefits of big data in the world of marketing. However, many of these tutorials focus on the general benefits of big data, rather than specific, data-driven marketing strategies. One of the ways that big data is transforming local marketing is by optimizing Google Reviews. Most marketers know that positive Google reviews and ratings are essential for local companies. However, marketers can also leverage big data.
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