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Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Occam's Razor

My first eMetrics summit was June 2003 and as a young inexperienced person new in the field it was a great learning experience (eMetrics in Santa Barbara were the best!). The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win.