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Why CEOs should test big digital business ideas in tiny countries.

Mark Raskino

For example in 2003, when I visited Zagreb in Croatia for the first time – they had mobile phone text based payment for car parking. The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So This is not a new observation.

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