Humans-in-the-loop forecasting: integrating data science and business planning
The Unofficial Google Data Science Blog
DECEMBER 4, 2019
This classification is based on the purpose, horizon, update frequency and uncertainty of the forecast. Tactical vs strategic forecasts Forecasting problems may be usefully characterized on a continuum between tactical on the one hand, and strategic on the other. These characteristics of the problem drive the forecasting approaches.
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