2004 Experimentation Metrics Statistics 
The Unofficial Google Data Science Blog
MARCH 22, 2018
But what if users don't immediately uptake the new experimental version? Background At Google, experimentation is an invaluable tool for making decisions and inference about new products and features. by DANIEL PERCIVAL Randomized experiments are invaluable in making product decisions, including on mobile apps.
The Unofficial Google Data Science Blog
OCTOBER 12, 2017
1]" Statistics, as a discipline, was largely developed in a small data world. With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Data was expensive to gather, and therefore decisions to collect data were generally well-considered.
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