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Gain insights from historical location data using Amazon Location Service and AWS analytics services

AWS Big Data

This method uses GZIP compression to optimize storage consumption and query performance. You can also use the data transformation feature of Data Firehose to invoke a Lambda function to perform data transformation in batches. Choose Explore table items to view the content of the table.

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Google Website Optimizer.

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