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Gain insights from historical location data using Amazon Location Service and AWS analytics services

AWS Big Data

You can also use the data transformation feature of Data Firehose to invoke a Lambda function to perform data transformation in batches. Visual layouts in some screenshots in this post may look different than those on your AWS Management Console. Choose Explore table items to view the content of the table.

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Modernize a legacy real-time analytics application with Amazon Managed Service for Apache Flink

AWS Big Data

Traditionally, such a legacy call center analytics platform would be built on a relational database that stores data from streaming sources. Data transformations through stored procedures and use of materialized views to curate datasets and generate insights is a known pattern with relational databases.

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. With simple configuration updates in the tools you'll create a custom report showing you Source/Campaign, Visits –> Live Chat % –> Goal Conversion Rate –> Per Visit Goal Value.

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