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Data Mining – useful or not?

Jen Stirrup

Historical analytics can help to support the marketing process, which can also be augmented by predictive analytics, alternatively known as data mining, which can help to identify patterns in customer behavior. The customer behavior patterns found can be used to make more informed, quicker decisions about targeting customers.

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Modernize Using The BI & Analytics Magic Quadrant

Rita Sallam

Or when Tableau and Qlik’s serious entry into the market circa 2004-2005 set in motion a seismic market shift from IT to the business user creating the wave of what was to become the modern BI disruption. Q4: Are we going to discuss Predictive types of Analytics in this discussion? Answer: Better than every other vendor?

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Data Science, Past & Future

Domino Data Lab

You know, case in point, if you were to talk about predictive analytics 20 years ago, the main people in the field would have laughed you out of the room. Predictive analytics, yeah, not so much.” They would’ve said, “You know what? Okay, I’ve got a little bit more time.