Remove 2006 Remove Big Data Remove Business Objectives Remove Data Collection
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. No matter how much you and I might wish otherwise, the first set of outputs will be pure and unadulterated data pukes. Data pukes!

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