The Complete Digital Analytics Ecosystem: How To Win Big
Occam's Razor
JANUARY 12, 2015
Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A KPI is a metric that helps you understand how you are doing against your objectives. The key is knowing what your business objectives are. You'll find it here: Strategic & Tactical Dashboards: Best Practices, Tips, Examples.
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