Remove 2006 Remove Business Objectives Remove Data Collection Remove Measurement
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. Checking data collection quality etc.

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