Remove 2006 Remove Business Objectives Remove Data Collection Remove Reporting
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Notice I did not say standard reports, those barely cross the bar of data puking. I said custom reports.

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