Remove 2006 Remove Business Objectives Remove Data Collection Remove Slice and Dice
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Checking data collection quality etc.

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