Web Analytics: Frequently Asked Questions And Direct Answers
Occam's Razor
FEBRUARY 7, 2011
Joram Dees : Why do I see keywords from Google with 0 visits in Google Analytics? I open GA's keyword report. For AdWords accounts that are linked to Google Analytics in very rare cases it happens that "click" data is available from AdWords for certain keywords but there is no Visit data available in Google Analytics.
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