Web Analytics: Frequently Asked Questions And Direct Answers
Occam's Razor
FEBRUARY 7, 2011
See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. " None of these are perfect but I like multiplicity because it lets my experience triangulate various sources and I can fill in some of the gaps in the sparse data from which I can't find insights with enough confidence.
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