Remove 2006 Remove Customer Analytics Remove Metrics Remove Predictive Analytics
article thumbnail

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

But each keyword gets "credit" for other metrics. Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. I requested Dorota to define what she means by predictive analytics.