Remove 2006 Remove Data-driven Remove Key Performance Indicator Remove Marketing
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. In fact a data driven life is sexiest digital life you can imagine. They also allow you to segment the data! Let's do this!

Metrics 151
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Goodbye Oracle Discoverer, Hello Next-Generation Reporting

Jet Global

In a recent survey of ERP user satisfaction, almost half of the approximately 1,500 respondents said they needed easier access to information , with 35 percent indicating that access to information takes too long. The enterprise software market is full of Oracle reporting tools , but not all of them offer the upgrade you’re looking for.

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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Every marketer now has an incentive to focus on the person (visitor, user) rather than a visit (session).

Metrics 88