The Complete Digital Analytics Ecosystem: How To Win Big
Occam's Razor
JANUARY 12, 2015
Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. While there are no such things as blessed KPIs everyone must follow – because everyone is not executing the exact same strategy -, some metrics can never be KPIs. You need to slice! You need to dice! Averages this. Total that.
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