Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), The first component is a gloriously scaled global creative pre-testing program. Matched market tests. Let’s look at them one at a time… Ready?
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