2007 Business Intelligence Data Warehouse Experimentation 
Domino Data Lab
FEBRUARY 4, 2019
We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), and dig into details about where science meets rhetoric in data science. That body of work has much to offer the practice of leading data science teams. Yuri Burda, et al.
Occam's Razor
FEBRUARY 7, 2011
I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. If you have Web Analytics 2.0 I hope never.
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