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Decide to Decide Digitally: New Forrester Research

Decision Management Solutions

Mike Gualtieri and Boris Evelson of Forrester recently published a great new paper Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms (subscription or payment required) and you should get access to this paper and read it now. Use data mining techniques to classify and categorize your customers and transactions.

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Modernize Using The BI & Analytics Magic Quadrant

Rita Sallam

Like when Oracle acquired Hyperion in March of 2007, which set of a series of acquisitions –SAP of Business Objects October, 2007 and then IBM of Cognos in November, 2007. Most of the standalone self-service data preparation tools like Paxata, Trifacta, DataWatch, and Lavastorm partner with Tableau, Qlik and Microsoft Power BI.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. Henne, Dan Sommerfield, Overall Evaluation Criterion , Proceedings 13th Conference on Knowledge Discovery and Data Mining, 2007.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Companies like Google [2], Amazon [3], and Microsoft [4] have all published scholarly articles on this topic. Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining. Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining.