Occam's Razor

FEBRUARY 6, 2018

Your recent audit of the output of your analytics organization found that 160 analytics reports are delivered every month. Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics.

Strategy 263

Strategy Metrics KPI Dashboards 263

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI. It's the target for your KPI. Online, offline or nonline. Yet this structure rarely exists in companies.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 30, 2008

In this post we'll cover a topic near and dear to all our hearts, comparing trends of our Key Performance Indicators and two specific strategies you can use to drive action. We make some reports that track month over month change and others with year over year change. Let's go. the question first.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Delibrate Your Data, Dig Into Your Data, Reimagine Content Reporting. Triggers, Benchmarking, Identifying Goals & KPI Cards. The Difference Between Web Reporting And Web Analysis. Refuse Report Requests. The Awesome Power of Visualization 2 -> Death and Taxes 2007.

KPI 124

KPI Metrics Measurement ROI 124