2007, Knowledge Discovery and Optimization

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

This is essentially the same as finding a truly useful objective to optimize. We use this knowledge to define objective functions to optimize our ads system with a view towards the long-term. Henne, Dan Sommerfield, Overall Evaluation Criterion , Proceedings 13th Conference on Knowledge Discovery and Data Mining, 2007.

Modeling

Modeling Experimentation Knowledge Discovery Testing

Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

JULY 22, 2020

Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining. An efficient bandit algorithm for realtime multivariate optimization." Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. 2] Scott, Steven L. 2015): 37-45. [3]

Experimentation

Experimentation Statistics Testing Strategy

Data Leaders Brief

Experiment design and modeling for long-term studies in ads

Changing assignment weights with time-based confounders

Webinars

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