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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

References [1] Henning Hohnhold, Deirdre O'Brien, Diane Tang, Focus on the Long-Term: It's better for Users and Business , Proceedings 21st Conference on Knowledge Discovery and Data Mining, 2015. [2] Henne, Dan Sommerfield, Overall Evaluation Criterion , Proceedings 13th Conference on Knowledge Discovery and Data Mining, 2007.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining. Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. "Practical guide to controlled experiments on the web: listen to your customers not to the hippo." 2] Scott, Steven L.