2008, Knowledge Discovery and Testing

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling

Modeling Experimentation Knowledge Discovery Testing

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

MAY 20, 2021

Their tests are performed using C4.5-generated note that this variant “performs worse than plain under-sampling based on AUC” when tested on the Adult dataset (Dua & Graff, 2017). Proceedings of the Fourth International Conference on Knowledge Discovery and Data Mining, 73–79. Chawla et al., 1998) and others).

Machine Learning

Machine Learning Metrics Data mining Knowledge Discovery

Data Leaders Brief

Experiment design and modeling for long-term studies in ads

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Webinars

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