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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Their tests are performed using C4.5-generated 1988), E-state data (Hall et al., Data mining for direct marketing: Problems and solutions. Protein classification with imbalanced data.