2008, Marketing, OLAP and Predictive Analytics

Data Mining – useful or not?

Jen Stirrup

OCTOBER 30, 2022

This model can assist in decision making and in focusing marketing efforts. As a first step to customer insight, analytical tools can summarise and aggregate historical information about customers. One particular technology which is good for summarising and aggregating data is called OLAP (On Line Analytical Processing).

Data mining

Data mining Predictive Analytics Cost-Benefit OLAP

Data Leaders Brief

Data Mining – useful or not?

Webinars

Stay Connected