The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 Thanks to data analytics, these decisions can now be backed by data. Real-time decisions can be taken in line with data insights. Especially, when there is no data to track the efficacy of any marketing initiative.
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