Remove 2009 Remove Digital Transformation Remove Optimization Remove Predictive Modeling
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The future of casino marketing strategy is digital plus data

BizAcuity

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 To fully utilize the benefit, high-end algorithms are deployed on digital assets and then data analysis is done to produce optimized marketing campaigns. Predictive Analytics. Floor Optimization.