The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Occam's Razor
APRIL 8, 2013
Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. Remember that the raw number is not the only important part, we would also measure statistical significance. But it is not routine.
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